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Corporate Philosophy


"Refuse To Follow"
Our Mission is to provide the most innovative archery products.

Core Values:

- Integrity is our foundation-both internally and externally

- Respect of each other and people we deal with is a cornerstone of our company

- Listening to our customers, our employees, and our suppliers is what sets us apart from our competition

- Teamwork is driven by our ability to communicate and cooperate together


Business Priorities:

1) Safety - Our products must be safe for the archer to use and we emphasize safety while building them.

2) Quality - We strive for the best quality in all of our products

3) Customer Service - We have our products available when our customers want them, and provide service with excellence after they have bought them.

4) Cost - We leverage lean manufacturing to contain costs and provide value to the consumer.