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BowTech - Refuse To Follow

History, 1999

Sometimes, when you want something done right, you just have to do it yourself. That was the thinking that resulted in the origin of a very unique line of bows. Just a few years ago, John Strasheim and a partner had some revolutionary ideas for the archery industry. They never had the intention of building bows themselves because they knew that their technology was going to change the way existing manufacturers made bows.

Now, some old habits die hard and the trade only accepted change a little bit at a time. But Strasheim knew they were on to something. So they built a few bows and BowTech was born. The archery industry hasn't been the same since and, not being ones to rest on their laurels, neither has BowTech.

December 2002

BowTech consolidated its corporate offices and all manufacturing facilities into a 65,000 square-foot building on the outskirts of Eugene, Oregon. The relocation brought all of the operational and administrative functions of the company under one roof. Located on 14 acres, the corporate building also sports a Factory Pro Shop.

February 2004

Technological innovation continued at a rapid pace with the debut of BowTech's new, state-of-the-art dipping facility. The high-end, hydrographic transfer facility (the first of its kind on the West Coast) uses a unique ink coating process to apply colors and patterns to a wide variety of surface materials, including plastics, fiberglass, composites, leather, aluminum, and other metals. BowTech operates the subsidiary, under the name of WaterDog Surface Technologies. In addition to finishing all BowTech and Diamond Archery products, WaterDog has developed alliances with many other outdoor manufacturers.

September 2004

BowTech entered a new market niche with its acquisition of Diamond Archery. The additional asset allowed a strategic expansion to BowTech's plan for growth and was the next logical step to reach a broader audience. The acquisition provided the capability to target a portion of the bowhunting market never before touched by BowTech. The move provides BowTech the opportunity to reach into the mid-range price points of the bowhunting market, through a second channel of distribution, without having to risk harming the premium image of BowTech brand products.

November 2005

You know the saying "Lead, follow, or get out of the way." At BowTech, we Refuse To Follow. We are driven with a constant focus toward developing new ideas and creating new products. Unless you're the lead dog, the view never changes. To some, it's a funny bumper sticker, but to BowTech, it's a corporate philosophy. So hold on, cause we are moving forward and fighting like dogs against the standard rules of bow design.

BowTech is moving into 2006 with a radical new focus that completely revolutionizes our product line. The primary result of this renewed focus is a line of bows all featuring the superior Binary Cam System®. In just one short year, the patent pending Binary Cam System® has gone from a new product launch to wide market acceptance.

2006

In 2006, BowTech's Binary Cam System is introduced and unlike any other cam system on the market. Because they are not anchored to the opposing limbs, but to each other, they function as a smooth and seamless single unit. Imbalances in the system (limb deflections, varying cable lengths, frictional variations, etc.) are automatically corrected and equalized. So the cams are always in absolute synchronization. The result is the most consistent, most efficient, most accurate shot possible - every single time you shoot. Binary Cams are not just a cam choice, they're the latest technology in compound bow evolution.

2007

BowTech introduces two Center Pivot bows in 2007; The Guardian, and the Commander. Each delivering a high performance system with the benefits of beyond-parallel limb design, increased efficiency the stability of a deflexed riser, and virtually zero vibration. The new Center Pivot riser technology combines with our CenterTrac third generation Binary Cams to provide the quietest, most comfortable shot ever experienced.

Commitment

Our commitment is to the bow first, because we know that by making an excellent product, customer satisfaction will follow right on its heels. We define that commitment with quality processes that are unique in our industry. Processes like manually shooting every single bow we build and tri-coating the finish on every camo bow. This quality commitment extends into every single area of design and manufacturing. Oh sure, we could take shortcuts that you may never notice, but we go this route by choice. And our lifetime warranty puts our money where our mouth is.

Design: good design must meet the two objectives of functionality and aesthetic appeal. BowTech bows are superior in function to any other bow on the market and the fine details of their shape and finish appeal to our broad range of customers.

Engineering: the technology of materials and components, as well as the design and testing of our products, is rapidly evolving. We must continuously enhance our engineering capabilities by inventing and keeping abreast of the latest technologies.

Manufacturing: the execution of our exhaustive research and development reflects our commitment to quality at every stage in the process of putting a bow in your hands. Precision manufacturing and individual testing of every bow are just two components of this dedication to excellence.

Customer Care: we are the guardians of our bows regardless of their stage in life. Our Lifetime Warranty says all there is to say about that. By focusing on the bow after the sale, we focus on you. This reputation for comprehensive customer care extends to every BowTech owner, as well as our entire network of authorized dealers.